Big in Japan

Canadian musicians have some good incentives to target Japan as a growth market, indicates the Globe and Mail. But this paragraph in the article sounds like a real trainwreck (emphasis mine):

[Avril] Lavigne has made a big effort to reach her Japanese audience. In addition to several tours of Japan, she used a manga novel and several anime shorts to promote her latest album, primarily to appeal to Japanese fans. Japanese was among eight languages that she used to sing the chorus of alternative recordings of her Girlfriend hit single.

Oh, Tommy heavenly6, save us!