Podcasting veteran Ryan suggested I create a separate feed and a dedicated page for the podcast. The former was already in place for the inaugural show, and I waited till it was up to publicize the URL.
I debated whether to spin the podcast off to its own site with at least its own subdomain. I was too lazy to create that setup, and the podcast itself isn’t very big. For a five-minute show that "broadcasts" in 8- to 10-episode seasons, an entire site seems a bit much. Instead, I’m offering a shortcut to the podcast category page:
Ryan also mentioned getting on iTunes, and I submitted the URL yesterday. So it’s under review by the Powers that Be.