Last year, my friend was pissed at me because I couldn’t go with her to buy SXSW wristbands. SXSW announced the sale of the wristbands by SMS text, and when the announcement went out, I was scheduled to conduct a training session at work. So she had to stand out in the hot sun for an hour, waiting in line outside Waterloo Records.
This year, she doesn’t have to go through that ordeal. Nor do I.
The first 4,000 SXSW 2008 wristbands will available only through a lottery. Entries will be accepted from Feb. 21, 9 a.m. to Feb. 25, 9 a.m. After all the entries have been accepted, names will be chosen randomly. These first wristbands cost $139. After that, the price jumps up to $180.
All the details can be found at wristbands.sxsw.com.