Back in February, I wondered what happened to Music with a Twist, the major label effort to sign gay and lesbian artists. The label’s site had shut down, its Myspace pages remained unattended and its first signing, Kirsten Pierce, was dumped before her album could be released.
The release of Kathy Griffin’s comedy album, For Your Consideration, pretty much relaunches the label, who now list The Gossip and Griffin as its only acts.
What happened? I’d be reading between the lines and guessing, but if the press release for Griffin’s album is any indication, Music with a Twist is now being run as an independent label using a major label-owned distributor. The release calls the label "Music with a Twist/RED", indicating a relationship with Sony Music’s Relativity Entertainment Distribution. What’s the difference?
When it was first launched, Music with a Twist was touted as "the first major music label dedicated to identifying and developing lesbian, gay, bi-sexual and trans gendered (LGBT) artists." (PDF link.) Essentially, Sony was putting its own resources into the label. But then Sony went through restructuring, and Music with a Twist silently failed to materialize.