Sonic Youth signs with Matador
Billboard reports Sonic Youth has signed a one-album deal with Matador Records. The telling quote of the article is this one by Thurston Moore:
"Matador is a super strong, high-profile label with an indie distribution system that is exactly what a band like us in this current climate needs more than anything."
That’s a very diplomatic way to say major labels are in deep shit.
It’s interesting to see Moore admit to making the last three Sonic Youth albums somewhat accessible. I kind of got the sense the band was taming their sound, and to learn that was the intent still comes as a surprise, even more so the fact the next album will continue in that vein.