NPR launches a music service

Do a Google News search on music service, and you’ll see a bunch of stories about unlikely companies starting up music services to compete with iTunes.

(Because I know I immediately think of music when I hear the name Samsung.)

But posted a story about a new music service launched by NPR. The story itself requires a subscription, but a press release is available.

Now there’s a brand that can be leveraged into a music service. I gave up on radio decades ago, but when I’m forced to tune into the airwaves — usually when I’m driving a really shitty rental car — it goes straight to public radio. I’m not sure whether I’d actually patronize an NPR music service, but if something had to tear me away from eMusic, that could be it.