To think it was only five or so years ago that teen pop was practically a means to print money …
Something that lucrative begets strange experiments — tweaks to a formula to stretch the longevity of fad with the half life no faster than an eye blink.
That’s how you get BBMak, a band that combines the pop appeal of 98 Degrees with rock appeal of the Goo Goo Dolls. That’s synergy, my friends! It’s also a Frankensteinian cross-breeding yielding inadvertently humorous results.
Thing is, I actually liked it.
For what it was, there was something decent about it. Contrast that with the borderline gayness of the Lyte Funky Ones, and BBMak looks downright masculine. I almost had the urge to compare them to Duran Duran. BBMak’s songs, however, were dated by the time they were heard. And who can take a band that covers Extreme’s "More Than Words" seriously?
You can probably still hear BBMak at the grocery store, serving as pleasant background music while you pick up frozen dinners and garbage bags.